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The fact that they couldn't get the product ready in the two year bear market, like the projects killing it, means Ada will miss out on this bull run. That's why doing stuff in a timely manner is important.
You have tezos and chain link setting ath's in Satoshi and USD because they managed to release their products. Even after release, no one will be using it right away. It will be a long time before any good news about usage happens after that, so this project is dangerously behind almost everything.